Symmetry Group Limited has officially launched Pakistan’s first generative AI creative studio.
The company said in a statement to the Pakistan Stock Exchange on Wednesday that AffairStudio.AI aims to redefine the way brands connect through creative and intelligent storytelling.
The studio is expected to transform the way creative content such as commercials is produced in Pakistan, while its launch reflects Symmetry Group’s strategic expansion into AI-based creative solutions — aligned with its vision of leading innovation in digital transformation and brand engagement.
The group added that it owns a 70% equity stake in AffairStudio.AI and has strategic oversight of the project, which is in line with the company’s broader strategy of innovation and growth in AI-based digital experiences.
The project reflects the Group’s commitment to combining human emotion and intelligent technology to introduce new-age creative models.
Symmetry Group Limited, a leading digital technology and experiences company, specializes in the digitalization and transformation of key business sectors.
